Trade show displays preparation

Thursday, January 12, 2012 at 3:33 pm

The only thing that can make me more anxious about something is for some well meaning individual to tell me to calm down.  It’s trade show season and I am in charge of setting up the trade show displays.  I know this not quite a life or death situation, but it’s very important that I make a good impression. I have done a lot of research on effective marketing in my field of business.  I set the goal of what I wanted to accomplish with this particular show and laid out my budget.  Now all I had to do was to organize the promotional items that I selected to reach this particular audience, and select the right representative in addition to myself to attend the show and answer questions as they come up.  I even remembered to provide additional lighting to best show off our product without having to be at the mercy of the overhead fluorescent fixtures.

Categories: Entertainment

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